Museo's espresso style is rooted in the Pacific Northwest, but traces its lineage to northern Italy, where the craft of espresso developed in coffeebars of the 1950s. Today, a new zeitgeist in coffee is emerging, where craftsmanship and quality is used to promote ethically sourced, high quality coffee selling above fair-trade price. The coffeebar is essential to this approach; quality achieved at the farm is fully realized in the final product. Fostering consumer appreciation for quality completes and makes the entire project sustainable. Using craftsmanship to advance coffee into culinary art, Museo is changing expecations for coffee.